Who doesn't have some type of social media account, whether it is Facebook, LinkedIn, Twitter or Instagram? The majority of people (especially millennials) will have one if not all of these types of accounts. It is important that retailers are on social media in order to connect with past, existing and potential customers.
Many retailers look at social media as just a marketing tool, when in reality, if utilized properly, it can be a way to increase sales, gather analytics as well as engaging with customers, improving brand image and develop their business.
According to the PWC Total Retail Survey 2016 where 22,618 shoppers over 25 countries were surveyed:
The benefits of using social media as part of their buying journey to the consumer include:
So it is a positive to both retailer and customer to maximize usage of social media. For a retail business, it is essential that they evolve with social media or they will get left behind.