Survey of Products within Multiple Retailers

A leading American publisher required the support of RGIS. The publisher’s products are printed and distributed to retailers, bookstore chains, independent bookstores, libraries and museums across America.

The leading American publisher needed a solution to understand how and where their products were being displayed within multiple retailers.

The publisher required RGIS to provide the following:

  • National coverage to cover any retailer stocking their products
  • Take photos of the products on site
  • Report any variances
  • Control costs by cross-referencing RGIS inventory in-store visits to complete the data collection in targeted retail locations
  • Weekly reporting

The leading American publisher partnered with RGIS to complete the product survey within multiple retailers, and RGIS provided the following:

  • Identified stores and pharmacies that stocked the customer’s products
  • During the main inventory event, one experienced RGIS auditor used a tablet to capture a photo and fill in the requested data questionnaire on site
  • Data captured included rack location, rack type and each UPC
  • Average of 60-100 SKUs recorded

The leading American publisher found by outsourcing the product survey within multiple retailers to RGIS, the following results were achieved:

  • Received weekly reporting of the requested data for the prior week’s stores, and a zip file of rack photos
  • Validated numbers, as RGIS were able to compare returned SKUs against the customer’s active SKU list
  • More store locations were provided than expected, with a higher degree of accuracy than the customer had previously been receiving
  • The data allowed an unbiased verification of the location and condition of their displays
  • Utilized weekly reporting to hone in on variances in inventory and determine the root cause of discrepancies
  • Understood in-store conditions in a sample of stores across several chains, in several regions in real time
  • Monitored implementation of seasonal initiatives through data and photos