Store Surveys to Create a Merchandise Database

An international supermarket and department store chain with international operations comprising of 11,500 stores, 2,200,000 workers in 27 countries, with 265 million customers required the support of RGIS. The supermarket provides services from groceries and entertainment to sporting goods and crafts, a deep assortment that customers appreciate – whether shopping online, through one of the mobile apps or shopping in a store.

The international supermarket chain needed support from RGIS to more accurately analyze and merchandise stores.

The international supermarket chain required RGIS to provide the following:

  • Complete store surveys at a number of different locations
  • Create a merchandise database of 4,300 stores with:
    • Accurate fixture sizes
    • Fixture assessment
    • Tracking
  • Setup planogram assignments by 4-foot section, including endcaps with television marketing displays

The international supermarket chain partnered with RGIS to complete the merchandising database project, and RGIS provided the following:

  • RGIS became the merchandising partner, embarking on a three year project that included 4,300 stores
  • Local teams visited stores with RGIS’ proprietary in-store data collection program
  • Stores were run through a rigorous quality assurance process by RGIS teams
  • The data was then converted and provided to the customer

The international supermarket chain found by outsourcing the merchandising database project to RGIS, the following results were achieved:

  • The tabular reports that RGIS provided were imported directly into the merchandise database
  • The customer reported more than 8% accuracy on the next accuracy audit
  • RGIS delivered results by evaluating up to 100 stores per week at the highest standards
  • Data was delivered in native formats for uploading
  • Future accuracy audits showed almost complete accuracy in all areas