A cell phone retailer had committed to revolutionize how its customers experience its stores, bringing them an even more intense digital experience. Across the group's stores, the cell phone retailer was rethinking the experience for its customers, proposing a new way to welcome them in its stores with 'smart stores'.
REQUIREMENT
The cell phone retailer needed support from RGIS to complete an
audit of the existing stores to be able to implement new 'smart stores'. New smart stores would incorporate real-life situations and new technology.
The cell phone retailer required RGIS to provide the following:
- Complete a
compliance
audit of all stores
- The data had to be uploaded to the customer's workflow management system
- Minimal communication between stores and corporate headquarters made the audit necessary
SOLUTION
The cell phone retailer partnered with RGIS to complete the
compliance audit project, and RGIS provided the following:
- Experienced RGIS teams visited
1,689 stores over a four-month period
- Audits included
taking photos within all the stores and completing a
comprehensive questionnaire
- Retail locations were
carefully audited so that the same information was recorded in each store, in the exact same way
- RGIS handled the
scheduling, recording of information, and provided a data file that the customer could easily upload
RESULTS
The cell phone retailer found by outsourcing the
compliance audit project to RGIS, the following results were achieved:
- Using the information provided by RGIS, the cell phone retailer was able to revamp stores to provide a
unique and consistent retail experience
- RGIS was key in the implementation of the retailer's
new visual merchandising management solution
- Quick data return in the required format, allowed
insights to be put into action immediately
- RGIS partnered with the management provider to
ease the transition for the retailer
Related Service: Product and Display Audits