Need:
A
nationwide coffee manufacturer required quarterly audits of their approximately
4,500 retail shelf allocations. Their product was showcased in a wide
variety of retail locations around the US.
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The client partnered with a
software company to understand their shelf allocation. Due to the partnership, our client needed a
national partner to carry out audits
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The client wanted a
combined solution that would manage
retail execution and audits efficiently
Solution:
RGIS deployed the retail performance and intelligence software,
inspecting 1,500 stores per month. Teams provided real-time image recognition and market performance insights.
With nation-wide coverage, RGIS was an ideal partner in this effort. Efficient teams worked in
client’s retail locations near their district offices to collect data.
Experienced
merchandising teams allowed our client to monitor shelf allocation and make decisions to drive sales.
Results:
RGIS sprang into action, completing audits of
all 4,500 nationwide locations every quarter. By partnering with the photo recognition software providers, RGIS offered
real-time analysis of planograms and placement.
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The
new technology allowed RGIS’ merchandisers to complete a
full shelf analysis
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The client reported that audits were performed faster and more efficiently than with their previous provider
Related Service: Product and Display Audits